Pendampingan Digitalisasi Usaha dan Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Pengrajin Pandai Besi dalam Menghadapi Persaingan ‎Industri Modern

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Published June 15, 2026
https://doi.org/10.35309/dharma.v6i2.717
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Vol. 6 No. 2 (2026): Juni

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Angga Adigara
STAI Darul Hikmah Bangkalan
Zainal Hakim
STAI Darul Hikmah Bangkalan
Muhammad Imamul Muttaqin Arisandhi
STAI Darul Hikmah Bangkalan
Khodimul Wahib
STAI Darul Hikmah Bangkalan
Muhammad Zaini
STAI Darul Hikmah Bangkalan
Abdul Wahid
STAI Darul Hikmah Bangkalan

Abstract

The blacksmithing industry is a hereditary microenterprise sector that supports ‎household livelihoods in Dupok Village, but it continues to face low digital literacy and ‎conventional marketing practices. This community service program aimed to strengthen ‎business digitalization capacity and the institutional capacity of a Joint Business Group ‎‎(Kelompok Usaha Bersama/KUB) involving 25 blacksmith partners. A Participatory ‎Action Research (PAR) approach was implemented through five cycles: problem ‎identification, action planning, action implementation, monitoring, and reflection. ‎Evaluation used pre- and post-program questionnaires, monitoring observation sheets, ‎and focus group discussions. Results indicate increases in social media use (32% to ‎‎76%), active marketplace accounts (16% to 64%), financial record-keeping (24% to ‎‎72%), digital catalog ownership (8% to 68%), and out-of-region sales (20% to 48%). ‎Average monthly orders rose from 12 to 18, and average monthly revenue increased ‎from IDR 2,500,000 to IDR 3,100,000. Partner satisfaction ranged between 76% and ‎‎88%. These findings indicate a positive trend in digital capacity and business ‎performance, although institutional strengthening of the KUB remains at an early stage ‎and requires continued mentoring.

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How to Cite
Pendampingan Digitalisasi Usaha dan Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Pengrajin Pandai Besi dalam Menghadapi Persaingan ‎Industri Modern. (2026). Dharma: Jurnal Pengabdian Masyarakat , 6(2), 326-343. https://doi.org/10.35309/dharma.v6i2.717

How to Cite

Pendampingan Digitalisasi Usaha dan Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Pengrajin Pandai Besi dalam Menghadapi Persaingan ‎Industri Modern. (2026). Dharma: Jurnal Pengabdian Masyarakat , 6(2), 326-343. https://doi.org/10.35309/dharma.v6i2.717

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